I — About

Where data-driven precision meets the art of luxury storytelling.

I am Mohamed Hisham, a digital marketing strategist with over 20 years of experience crafting sophisticated online presence for Maldives tourism and luxury travel brands. My career began in Colombo in 2002 as a graphic designer and has since evolved into a full-spectrum digital practice — spanning Google Ads architecture, SEO strategy, bespoke web development, and visual brand direction.

I operate at the intersection of analytical rigour and creative refinement. Every campaign I craft is engineered from data, then polished into something visually compelling. I've helped luxury resorts, curated travel experiences, and high-end tourism brands reach discerning travellers across Europe, Asia, and beyond — converting aspiration into real bookings.

LocationColombo 3, Sri Lanka
SpecialisationMaldives Luxury Tourism
StatusAvailable for projects
EngagementRemote — Global
ResponseWithin 24 hours
Time ZoneGMT+5:30 (LKA)
LanguagesEnglish · Sinhala · Tamil
II — Expertise

What I
Deliver

Six disciplines, one cohesive vision — built for luxury travel brands demanding excellence.
I
Google Ads & PPC

Data-driven paid campaigns across Search, Display and YouTube that drive high-intent luxury traveller traffic and maximise ROAS. Full lifecycle management from strategy to bid optimisation.

Search AdsDisplayYouTubeRemarketing
II
SEO & Search Strategy

Organic visibility strategies that compound over time. Technical audits, on-page excellence, content strategy and authoritative link building for premium travel properties.

Technical SEOOn-PageAnalytics
III
Social & Content

Curated social presence across Instagram, Facebook & LinkedIn. Sophisticated content calendars, paid social and influencer strategy for luxury travel audiences.

InstagramFacebook AdsContent
IV
Web Development

Bespoke, conversion-focused websites on WordPress and Shopify. Crafted for speed, elegance and discoverability — from luxury resort properties to curated travel e-commerce.

WordPressShopifyPHP
V
Creative & Brand

Visual storytelling for luxury travel — brand identity, refined social content, video production and motion graphics that elevate perception and desire.

PhotoshopIllustratorVideo
VI
Market Intelligence

Competitor landscape analysis, destination market research and data-led digital strategy. Turning market intelligence into competitive advantage for luxury tourism brands.

AnalysisSegmentationStrategy
III — Journey

Twenty Years
of Craft

From graphic designer to full-spectrum digital strategist — a career built on continuous evolution.
2015
— Now
Digital Marketing & Web Development Specialist
Freelance — Colombo, Sri Lanka
Managing full-funnel digital strategies for multiple Maldives luxury tourism brands. Campaigns span Google Search, Display, YouTube, social media and SEO. Delivering bespoke web development, video production and creative direction simultaneously.
Google AdsSEO/SEMShopifyWordPressSocialVideo
4+
Brands
360°
Coverage
2012
— 2015
IT Manager & Digital Marketing Specialist
Malbeven Travel — Male', Maldives & Colombo
Dual role bridging IT infrastructure and digital marketing for a Maldives travel company. Managed SEM, PPC campaigns, email marketing funnels, on-page SEO and led a cross-border team across two countries.
SEMPPCEmail MarketingTeam LeadIT Management
2
Countries
2008
— 2012
System Administrator & Programmer
Atoll Paradise (Pvt) Ltd. — Male', Maldives
Managed server infrastructure, network administration and PABX systems for a Maldives tourism company. Pioneered early SEO and PPC campaigns alongside full IT operations.
Server AdminNetworkingSEOPABX
Full
IT Stack
2007
— 2008
Web Application Developer
Atoll Paradise (Pvt) Ltd. — Male', Maldives
Built custom web applications and implemented early SEO strategies and email marketing campaigns for Maldives tourism web properties.
Web DevSEOPHPMySQL
2003
— 2007
Team Lead & Web Designer
eInterNext — Colombo 08, Sri Lanka
Led a web design team delivering client websites, SEO implementations and web hosting solutions. Grew from designer to team lead managing timelines and client relationships.
Team LeadWeb DesignSEOHosting
Lead
Role
2002
— 2003
Graphic Designer
Business Explorer (Pvt) Ltd. — Colombo 04, Sri Lanka
Where the journey began — designing web graphics, e-business cards and promotional materials. The foundation of a craft that has spanned two decades.
Web DesignGraphic DesignCorel Draw
The origin.
IV — Capabilities

Core Capabilities

From campaign architecture to pixel-perfect design — two decades of honed mastery.
Marketing & SEO
Development
Creative Design
Online Marketing & SEO
Data-driven campaigns that maximise visibility and drive high-intent traffic for Maldives luxury tourism B2C brands.
Google Ads / PPC95%
SEO & SEM90%
Google Analytics88%
Social Media Marketing85%
Email Marketing82%
Campaign OptimisationRemarketingKeyword ResearchDisplay NetworkYouTube AdsAudience SegmentationCompetitor AnalysisLanding Page CRO
Web Development & Tech
Full-stack web development from front-end elegance to server administration — building fast, conversion-optimised experiences.
WordPress92%
HTML5 / CSS390%
Shopify85%
PHP / MySQL80%
Server Administration78%
WordPressShopifyPHPJavaScriptjQueryMySQLNetwork InfrastructureWeb Hosting
Creative & Design
Visual storytelling through brand identity, promotional materials and video production that elevates luxury marketing.
Adobe Photoshop88%
Corel Draw85%
Adobe Illustrator82%
Video Production75%
PhotoshopIllustratorCorel DrawInDesignVideo EditingMotion GraphicsBrand Identity
English
Fluent
Sinhala
Native
Tamil
Fluent
V — Selected Work

Signature
Projects

Three case studies that demonstrate the breadth and depth of the practice.
I
Luxury Tourism — Full-Funnel Campaign
Maldives Digital Marketing Strategy
Ways & Villas · Koamas Luxury Escapes · Neoscapes Maldives

Designed and executed a comprehensive full-funnel digital strategy elevating Maldives luxury tourism brands on the global stage. Leveraged Google Ads across Search, Display and YouTube with advanced remarketing, precise audience segmentation and deep keyword optimisation. Data-driven insights maximised visibility, drove high-intent international traffic and significantly boosted booking conversions.

Google Search AdsDisplay NetworkYouTubeRemarketingKeyword StrategyLuxury B2C
Bookings ↑
Conversion increase
Global
International reach
3 Platforms
Search · Display · YouTube
Ongoing
Continuous optimisation
II
E-Commerce — Shopify Build & Growth
Shaalis Online Store
Shopify E-Commerce · SEO · Social Media

Built and launched a Shopify-powered online store with full SEO architecture and social media marketing integration. Implemented email marketing funnels, retargeting campaigns and analytics-driven improvements to grow traffic and revenue through both organic and paid channels.

ShopifyE-Commerce SEOSocial MediaEmail FunnelsRetargeting
Shopify
Full build & launch
Email
Automated funnels
Data-Led
Analytics-driven
III
IT & Digital Operations — Dual-Role
Malbeven Travel Operations
IT Management · SEM · Team Lead

Dual-role engagement managing complete IT infrastructure — servers, networks, PABX — while simultaneously leading digital marketing across SEM, PPC and email. Bridged technical operations and marketing performance across two countries.

IT ManagementSEM / PPCTeam LeadCross-Border
Team Lead
2 countries
Full IT
Server + network
VI — Testimonials

Client Words

What partners say about the experience of working together.

Hisham transformed our online presence completely. Google Ads ROI improved dramatically and international bookings increased significantly within three months. His understanding of the Maldives luxury market is unmatched.

W
Ways & Villas
Maldives Resort Collection

He doesn't just run campaigns — he builds systems that compound. Our organic traffic grew consistently month over month and he always backed every decision with clear, transparent data.

K
Koamas Luxury Escapes
Luxury Travel Brand

Having one expert who understands both the technical and creative dimensions made everything seamless. Hisham is the rare kind of professional who elevates every touchpoint of your brand.

N
Neoscapes Maldives
Photography & Travel
VII — Contact

Begin a
Conversation

Available for Google Ads, SEO, web development and creative engagements. Global clients welcomed.

Ready to
elevate your brand?

Based in Colombo, serving Maldives luxury tourism brands and discerning global clients remotely. Let us discuss your vision.

Address
30, Deanston Place, Colombo 3, Sri Lanka
Typical Response
Within 24 hours
GMT+5:30 · Sri Lanka business hours
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